Wednesday, October 17, 2007

Online Marketing Tools

Affiliate marketing has become more popular in recent years making it harder for new comers to get in on the action. Before, you could easily start an adwords campaign write a few ads and watch your bank account grow. Now people are smarter and to succeed you must take advantage of all the online marketing tools at your disposal.

But before you can decide which online marketing tools are going to help boost your business you are going to have to develop a sales approach on a particular product or group of products. Don't be discouraged, you don't have to come up with strategies all on your own. Do some research on proven internet marketing strategies, or buy a few e-books and copy the strategies of other successful affiliate marketers. See what online marketing tools they use.

One of the most popular online marketing tools is the review page. Each product you decide to promote should have its own page on your site. This will help improve your rankings for that product. Here is a small list of online marketing tools you should consider using on any review page:

1. Write bad reviews:

It may sound a little weird but sometimes writing a review page doesn't always mean reviewing the product you are trying to sell. For example try writing a review of an already popular product that is similar. Write a bad review and hint that your product picks up where the other leaves off. The advantage to this is you will receive more traffic due to popularity of the other product. People are appreciative of knowledge which saves them money. This online marketing tool has worked for me repeatedly.

2. Use Surveys:

Surveys are an important online marketing tool. Use them to ask people how they feel about the product. What did they like? Dislike? Make sure to bring out these points in your review. People will be more likely to buy if they feel you are being up front with how the product really is.

2. Create A Newsletter:

This may sound like a pain, but you should create a newsletter and promote it on every product review page you make. Why? Because it is the only online marketing tool I know that will literally double maybe even triple your sales. You see, sometimes people will wonder onto your site when they are simply researching a particular product and they may not be interested in buying just yet. Your newsletter gives you the opportunity to offer them more valuable information by opting-in. By promoting your opt-in, you can turn a visitor who is not buying right now into a future customer and improve your online marketing efforts.

3. Offer Bonuses:

Offering a bonus increases the product value. The easiest way to do this is to offer a product that you have resale rights to or one you have made yourself. Preferably something that you think would make the product better. Use this online marketing tool to super-charge your conversion rates and watch your sales soar.

4. Use a Link Cloaker:

This is an important one. With more and more people becoming aware of affiliate marketing the chances of your sale being hijacked is much more likely. Many people will see your affiliate link and either find a way to bypass it out of pure spite, or if they are an affiliate themselves simply replace your link with their own and save themselves some money. This is why link cloaking is an online marketing tool no affiliate should leave out.

So now you have a proven sales strategy and killer online marketing tools to super-charge your conversions. The only trick is finding products that are going to sell like crazy.

Amazon.com has the worlds largest affiliate marketing program. Not to long ago I learned of an online marketing tool designed to specifically help affiliates find profitable products on amazon that have little to no competition.

Click Here to see why Amazon Hunter is the best online marketing tool for finding the hottest new products guaranteed to sell like crazy.

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